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This article is for you if you are going to be an entrepreneur in the retail business of F&B such as small This article is for you if you are going to be an entrepreneur in the retail business of F&B such as small restaurants, cafes, bars and boutique eateries etc. Prior to setting up a F&B business, there are plenty of mandatory works to be done months before the opening. Market studies & research, Brand strategies, unique selling propositions (USPs), along with customer touchpoints such as website, social media, marketing collaterals and all need to be consistently aligned before marketing campaigns are launched to the public. Such preparation work will easily take up 4-5 months of your time and considerable efforts need to be input in order to achieve the desirable outcomes. All these are never easy and will easily take up a big chunk of your preparations. One of the ways to go about this will be to engage a brand consultancy to do all these t...

There are numerous selections of caterers in a small market like Singapore, a foodie nation. As the population is now more affluent with the decades of good economy growth since independence, the nation is facing an onslaught of F&B outlets since the turn of the century. Sub-Urban malls, business districts, shopping belts and right down to bespoke brands in neighbourhoods right at our doorstep are some of the places where you find eateries sprouting all round this little island. Not forgetting food centres / hawker centres conveniently found all over as well. It is amazing that you see new F&B outlets setting up shops every month. Imagine the intense competitions faced by these new brands in a small market of 5million population. Naturally, the dropout rate is high but surviving brands do not have an easy time as well. High operating costs such as labour, rental, supplies are issues F&B owners face every month. What actually makes this whole ‘foodie’ ecosystem works in...

What do you do when you reach a milestone in life? You have a party to celebrate with friends and family — to commemorate the end of your student days (Hooray! No more exams!), a marriage, or even your 21st year on earth. You reminisce the little moments that brought you to where you are today with the very people that have stood by your side throughout it all. It tells them you’ve made it safely and that you are happy; if you weren’t okay you wouldn’t even be thinking about having a party. One of the hardest things you will have to struggle with when planning your party is who to invite. You want to invite your friends from secondary school but you cannot invite just one so you invite your whole gang. You also have to invite your friends from university but again, how many groups of friends have you accumulated from the CCAs and all the classes you attended? You have to invite friends for your friends too — Singaporeans don’t do well when they are alone at a party and usuall...

Im working in the Central Business District of Singapore, it is pretty hard to find good quality luncheons at affordable price. It will be more challenging to organise luncheons for corporate events. Though options are plenty in the business district, office workers like myself have to face long queues and walking under the hot afternoon sun to satisfy the hungry monsters in us, and all in a short lunchbreak of 1 to 1.5h! Not to mention on occasions when there are new colleagues onboard, colleagues leaving, sales team performing beyond target, and the bosses call for a mini-celebration at nearby eateries! Not a big deal right, you might say? But not when the bosses delegate this down to YOU! Of course, this is not really a big problem if budget is never an issue to begin with. However, this is not always the case! A meagre budget is only normally set aside for such occasions. And to the bosses, all they have ever wanted for such occasions are perceived team bonding, good company cul...

Tingkat is a food delivery service that combines home-cooked food with convenience — no cooking or washing up on your side, but the same great taste of a warm homemade meal right at your doorstep. It’s like having someone deliver your grandmother’s superb cooking to you every evening so that you don’t need to worry about what to eat or where to eat. After a long tiring day of work and the weekday frustrations of deciding what to eat for lunch, there’s no better feeling than to be able to finally relax. With Tingkat, there’s no need to worry about dinner. There is a heavier emphasis on health today and even the Tingkat companies are following suit. Some of them have curated a special healthy Tingkat menu for the health-conscious and some have committed completely to providing healthy foods. Here are five catering companies with offer cheapest  Tingkat in Singapore that provide healthy dinners. 1.   Le Xin Catering Le Xin Catering  offers the most customizability ...

As a working middle income family with kids living in a cosmopolitan city such as Singapore, you are faced with daily challenges such as sending your kids to schools on time, commuting to work in crowded public transport, rushing for a quick bite among the lunch crowd, work challenges faced in workplace, getting knock off on time to pick up the kids, and finally, rushing home to get dinner ready. Yes, this is the lifestyle of the average working class living in Singapore. With this much of activities in a full day, it really kind of drains your energy by the time you are settled down on the bed. Where’s the work-life balance we are talking here? It is no surprise that the younger generations are getting married late, and not to say having kids while they are still fighting for a career. It is however a totally different story altogether for those born in the 70s & 80s like myself. We are faced with the mentioned challenges on a daily basis. Topics will always hover around wo...

There are tons of website designers out there in the market and how do you make a decision and ensure   that the end design is what we want- aesthetic feel, functional, seo optimised, good content and user-friendly. Yes, there are many factors to consider and this is why many businesses complain that their website developers go missing halfway through the project. I hope this checklist will help you in your selection and you can decide if you need to out source to a few parties or just one website agency and what will be the price you must be prepared to pay! 1. Who should come out with the content or text? Many businesses forgot about this important factor and assume that this is included in the package! Take note, many website developers are good in IT software, coding and programming, they suck in copywriting! And this is the reason why many websites have unfinished text, grammatical mistakes and incomplete brand messages! If you have no time to write passages for your web...