Minisoh reads

Digital Marketing , the newest face of marketing in the 21 st  century that businesses should already be adopting if they haven’t, to face the ever-changing behaviours of consumers in such times of globalisation. Compared to traditional forms of marketing like the use of advertising via old media such as the radio, television or even print media, digital marketing has proven to yield far more results and ROIs than these forsaken methods of marketing. Although the realm of digital marketing can be seen to be as extensive as the mysteries of the ocean and space,  digital marketing in Singapore  can be relatively easy to maneuver. Confined to this small island, the type of marketing you see on the digital space can be easily narrowed into a few aspects such as Content Marketing,  Social Media Marketing  such as  Facebook Marketing  and Instagram Marketing among other social media, influencer marketing and  Google Marketing . Content m...

It’s 2020 and what are some of the  marketing strategies  that you have been using? If your business is not utilizing  digital marketing  or worse, any form of marketing, how else is your business getting any sales or even any attention from consumers? If you have yet to realize, the number of competitors in the market is slowly rising and most of them are readily equipped with the latest technologies and strategies to tackle the ever-changing consumer behaviors. Whether you like it or not, these young entrants are very aggressive in terms of their  marketing and branding strategies . Existing players no longer have the same level of playing field as before. In fact, it won’t take long before they suffer a humiliating defeat from these “amateur entrepreneurs”. Before you panic and decide to jump straight into digital marketing, something that you may not have considered before, you might want to understand a little bit about them before doing a...