Tips for F&B start ups
This article is for you if you are going to be an
entrepreneur in the retail business of F&B such as small This article is for you if you are going to be an
entrepreneur in the retail business of F&B such as small restaurants,
cafes, bars and boutique eateries etc.
Prior to setting up a F&B business, there are plenty of
mandatory works to be done months before the opening. Market studies &
research, Brand strategies, unique selling propositions (USPs), along with
customer touchpoints such as website, social media, marketing collaterals and
all need to be consistently aligned before marketing campaigns are launched to
the public. Such preparation work will easily take up 4-5 months of your time
and considerable efforts need to be input in order to achieve the desirable
outcomes. All these are never easy and will easily take up a big chunk of your
preparations.
One of the ways to go about this will be to engage a brand
consultancy to do all these time-consuming activities for you if you have the
necessary capital prior to your brand launch. Always remember that such
activities are necessary if you are looking at business sustainability,
especially in a crowded market such as Singapore. Partner with the experts to
work on this to save time and get the expertise you need for a successful
launch. There are few notable brand consultancies from my research;,
cafes, bars and boutique eateries etc.
Prior to setting up a F&B business, there are plenty of
mandatory works to be done months before the opening. Market studies &
research, Brand strategies, unique selling propositions (USPs), along with
customer touchpoints such as website, social media, marketing collaterals and
all need to be consistently aligned before marketing campaigns are launched to
the public. Such preparation work will easily take up 4-5 months of your time
and considerable efforts need to be input in order to achieve the desirable
outcomes. All these are never easy and will easily take up a big chunk of your
preparations.
One of the ways to go about this will be to engage a brand
consultancy to do all these time-consuming activities for you if you have the
necessary capital prior to your brand launch. Always remember that such
activities are necessary if you are looking at business sustainability,
especially in a crowded market such as Singapore. Partner with the experts to
work on this to save time and get the expertise you need for a successful
launch. There are few notable brand consultancies from my research; Elite Biz Hub, Firefish, Etereo Singapore, Tangible.
So, now we are ready for a launch with the Brand Story and
all in place. What’s next?
Many F&B entrepreneurs in the early phase of business
have problems getting reliable food suppliers. This is also one aspect that
many overlooks, often focusing much attention on the ‘aesthetics’ of the
business and not doing enough research on food suppliers. Though you might say
it’s pretty safe getting food source from local companies as long they are
legit, especially in Singapore context, the truth is far from this. Many
entrepreneurs did not realise that the hundreds of food suppliers out there in
the market cater to different segments of consumers. Some could be wholesalers,
some are distributors, and the food supply they cater to are also different.
Frozen foods, fresh poultry, gourmet meats, bar bites, and the list is never
ending! There’s such a vast list of options out there in the market.
To survive in a competitive small market like Singapore, it
is necessary to devote sufficient time to finding the right fit (albeit suppliers)
for your business. This affects your operation’s bottom-line and is all the
more crucial to maximise your operating margins for business investments such
as machineries to increase productivity, manpower or even future marketing
campaigns.
These reputable suppliers might be some that you wish to get
a quote from, they have a comprehensive range of food, ingredients and supplies for your restaurant. A trusted food supplier in Singapore that is known for wholesale meat supplier in Singapore, cheese supplier and seafood supplier will be Oregano trading.
Others include www.sskim.com.sg and www.limsianghuat.com who are also very established in this indsutry.
You can visit this link on some useful tips on negotiation
with your suppliers.
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