Minisoh reads

There are numerous selections of caterers in a small market like Singapore, a foodie nation. As the population is now more affluent with the decades of good economy growth since independence, the nation is facing an onslaught of F&B outlets since the turn of the century. Sub-Urban malls, business districts, shopping belts and right down to bespoke brands in neighbourhoods right at our doorstep are some of the places where you find eateries sprouting all round this little island. Not forgetting food centres / hawker centres conveniently found all over as well. It is amazing that you see new F&B outlets setting up shops every month. Imagine the intense competitions faced by these new brands in a small market of 5million population. Naturally, the dropout rate is high but surviving brands do not have an easy time as well. High operating costs such as labour, rental, supplies are issues F&B owners face every month. What actually makes this whole ‘foodie’ ecosystem works in...

There are tons of website designers out there in the market and how do you make a decision and ensure   that the end design is what we want- aesthetic feel, functional, seo optimised, good content and user-friendly. Yes, there are many factors to consider and this is why many businesses complain that their website developers go missing halfway through the project. I hope this checklist will help you in your selection and you can decide if you need to out source to a few parties or just one website agency and what will be the price you must be prepared to pay! 1. Who should come out with the content or text? Many businesses forgot about this important factor and assume that this is included in the package! Take note, many website developers are good in IT software, coding and programming, they suck in copywriting! And this is the reason why many websites have unfinished text, grammatical mistakes and incomplete brand messages! If you have no time to write passages for your web...