Minisoh reads

Branding is a topic that most businesses avoid because most business owners don’t see it as an investment. Branding is often associated with marketing and compared to marketing; bosses don’t see the immediate ROIs of branding. However, what people don’t realize is, marketing is heavily reliant on branding. Branding is what makes your marketing campaigns unique and different from others. What people see and compare ultimately depends on your brand. If your brand does not have a defining feature, then what makes your brand so special that consumers would want to pay attention to? If you have come to terms that your brand is no longer as differentiated as before and is in need of a rebranding exercise, you should really hook yourself up with a  brand agency  that is capable of crafting unique  brand strategies  that are tailored for your brand. Here is a list of  branding agencies in Singapore  that you should consider for your next rebranding exer...

Branding is a topic that doesn’t seem too foreign to many of us, both consumers and businesses alike. However, it can be one of the most confusing and elusive topics to talk about. For consumers, branding is all about the names, the logos, the colors, and mostly just about any other visual elements of a brand that consumers feel that branding is all about. Whereas for businesses, branding is so much more than that. However, businesses are still not entirely convinced about the whole notion of branding and what sort of ROIs branding can bring for them. Even when we ask small businesses about the reasons why they think big companies have established a brand system; they just feel that because they have the money to do so. Well, not entirely true but the brand is one of the many reasons why they are big and why they have the money. Ever feel why big brands and their logo designs seem to get so much recognition even when their  logo design  may seem so simple? That’s becau...